Distribution Article
#ArtistServices Miami Workshop: October 25th, 2014
Save the Date: Saturday, October 25, 2014 10 a.m.-5 p.m. EST
#ArtistServices Miami Workshop: October 25th, 2014
Join Sundance Institute and the Knight Foundation
#ArtistServices Miami Workshop: October 25th, 2014
#ArtistServices Miami Workshop
#ArtistServices Miami Workshop: October 25th, 2014
O Cinema Wynwood 90 NW 29th St, Miami, FL 33127

#ArtistServices Miami Workshop: October 25th, 2014

Since launching in 2011, #ArtistServices has helped to launch 120+ new and encore Sundance films into the digital marketplace and guided 200+ alumni artists with successful Kickstarter projects totaling over $8 Million. Artists whose work has been cultivated through the program include Heidi Ewing & Rachel Grady ("Detropia"), Shane Carruth ("Primer" and "Upstream Color") and Tiffany Shlain ("Connected").

Sundance Institute presents:
#ArtistServices Maimi Workshop

Sundance Institute and Knight Foundation invite you to enjoy exclusive access to the first annual #ArtistServices Miami Workshop free of charge.  Join these unique conversations with industry experts as they discuss the latest technology, tools, and tactics in Creative Financing, Digital Distribution, Guerilla Marketing and Independent Theatrical Distribution. Stay tuned for presenters and full schedule to be announced.

Saturday, October 25, 2014 10 a.m.-5 p.m. EST
O Cinema Wynwood 90 NW 29th St, Miami, FL 33127


Looking forward to meeting you,
Joseph Beyer, Chris Horton, and Missy Laney

Welcoming Remarks
10:00 a.m. to 10:30 a.m. EST

Since 1981, Sundance Institute has supported more than 6,000 artists who have brought original stories and authentic voices to the screen and stage. In 2013, Sundance and the John S. and James L. Knight Foundation began a collaboration to bring programs modeled on the Institute's successful residency Labs and workshops to storytellers across the country. During its pilot year, the Knight Fellows Project introduced artist development programming to creative communities in Miami and Philadelphia. In addition, Monica Peña and Julian Yuri Rodriguez (Miami) and Jos Duncan and Heidi Saman (Philadelphia) attended the 2014 Sundance Film Festival as Knight Fellows. For the next three years, the Knight Fellows Project will expand to include a total of eight cities and twelve new Fellows as the Institute continues to diversify artist outreach for our Labs and Festival. Both Sundance and Knight Foundation share a primary commitment to discover and support independent, diverse artists and to expose their work to independent audiences everywhere.

Dennis Scholl is the Vice President / Arts for the Knight Foundation. He oversees the foundation's national arts program, including the Knight Arts Challenge and Random Acts of Culture. He is well known as a collector of contemporary art for over three decades. Dennis is also the founder of a series of initiatives dedicated to building the contemporary art collections of museums, including the Guggenheim, the Tate Modern and the Miami Art Museum. He is a three time regional Emmy winner for his work in cultural documentaries. Dennis is also the co-founder of Betts and Scholl, an award winning wine project. In 2012, he was a Harvard University Advanced Leadership Fellow, focusing on the role of culture in community engagement. Dennis is currently a Visiting Scholar at the Massachusetts Institute of Technology (MIT) Media Lab. Previously, he was a practicing attorney and CPA.

Finance And Fans: Every Kickstarter Is A Story
10:30 a.m. to 11:15 a.m. EST

Kickstarter, Indiegogo, Crowdfunder, RocketHub, Seed&Spark - and the list goes on. These are just a few of the 2000+ platforms to which billions of dollars have been pledged online, and the available resources to learn how to run a successful crowdfunding campaign are endless. When it comes to the nitty gritty down and real dirty work of running a campaign, every "crowdfunding expert" has their own go-to tips and tricks they steadily rely on campaign after campaign. Raising over $8 million-dollars on Kickstarter and empowering more than 250 artists since launching in 2010, Sundance Institute staffer Missy Laney will show you the collective objective patterns of over 200 campaigns and what you can learn from them.

Missy Laney has guided over 150 artists through successful Kickstarter campaigns totaling $8 million dollars since joining Sundance Institute in 2012, including Sean and Andrea Fine's Oscar Award Winner Innocente, Jehane Noujaim's The Square and Pamela Green's Be Natural: The untold story of Alice Guy Blache which raised over $200K. She began her career at Sundance in the esteemed Feature Film Program and was later recruited to join the Institute's #ArtistServices, a creative distribution initiative working with iTunes, Netflix, Hulu, Amazon and other partners. As digital distribution manager for #ArtistServices, Laney works with filmmakers leading up to their digital premieres and specializes in organizing their marketing efforts to maximize success including titles such as Upstream Color and BURN.

Dan Schoenbrun currently resides in Brooklyn, where he works as the Film Partnerships Lead at Kickstarter. Prior to joining the Kickstarter team, Dan was the Associate Director of Programming at the Independent Filmmaker Project (IFP) and the Associate Editor of FILMMAKER Magazine. Dan has served on programming committees and juries for festivals including the Hamptons, Nantucket, and Slamdance, and has been a panelist at SXSW.

Everything You Wanted To Know About Digital Deliverables (But Were Afraid To Ask)
11:30 a.m. to 12:30 p.m. EST

Harvey bought your movie! But now iTunes needs a layered PSD, Netflix wants your M&E locked onto your HD and SXSW needs an unencrypted DCP with no KDM - who you gonna call? Don't know? Then DO NOT MISS this once in a lifetime chance to learn exactly what it takes to distribute your film to theatres, digital retailers and film festivals. Not for the faint of technical heart, but priceless in their specificity of a one-of-a-kind educational opportunity

As the Senior Producer at Light Iron, Emily Eddey provides clients with solutions to simplify the post process and realize their creative vision. From constructing workflows using OUTPOST on-set data labs to overseeing the digital intermediate process and deliverables, she ensures best-in-class services for commercials (Skechers, Calvin Klein), music videos ("Suit & Tie" by Justin Timberlake), and major motion pictures (Ender's Game, 42). Emily has found a particular niche in guiding indie filmmakers through all stages of post. Clients such as Short Term 12, Afternoon Delight, and C.O.G. have gone on to receive honors at the Sundance and SXSW film festivals.

Holden Payne started in independent film exhibition in 1988 at a repertory movie palace called The Neptune Theatre in Seattle, WA; a beautiful 800-seat theatre that at the time had a wonderfully eclectic program that brought two new films in a day from cult classics to international masterworks. Payne trained with the Union as a projectionist while managing several other theatres in Seattle. In 1999 Payne became the General Manager of Austin's historic Dobie Theatre. From 1999-2000, under Payne's direction, the Dobie successfully hosted 6 film festivals including SXSW. With the Pacific Northwest calling him back, Payne accepted a position at the Seattle International Film Festival. It was the dawn of digital cinema and exhibition was rapidly changing. During his tenure at SIFF Payne oversaw the technical operations of the renowned 25-day film festival, and the launch of SIFF's world class, state of the art year-round cinema program. In the fall of 2011, under Payne's operational and technical expertise, SIFF opened the SIFF Film Center and SIFF Cinema Uptown Theater. Payne has been know to work while on 'vacation' and was employed as the Manager of Theatre and Technical Operations for the Palm Springs International Film Festival from 2004 to 2013 and he worked as a Production Manager for the Telluride Film Festival as well. In June of 2013 Holden agreed to take on the position of Director of Technical Exhibition for the Sundance Institute.

What We Love Right Now: Gumroad
12:30 p.m. to 1:00 p.m. EST

Gumroad is an intuitive and powerful platform that enables creators of all kinds to sell directly to their audiences. Filmmakers, musicians, authors, and other creators of digital and physical content around the world choose Gumroad to handle payment processing, understand and engage with their audiences, and provide the best native consumption experiences for their buyers.

Jessica Jalsevac leads Creator Success at Gumroad, a digital distribution platform for film, music, books, software, and all types of creative content. Jessica helps Gumroad's 10,000+ creators earn a living doing what they love. She also works directly with partners such as Eminem, Magnolia Films, and Tim Ferriss to optimize their distribution campaigns. Originally from Toronto, Jessica is the token Canadian on the Gumroad team. She graduated from McGill University where she studied Music and International Development

1:00PM - 2:00PM

Designing Your Look And Feel
2:00 p.m. to 2:30 p.m. EST

Based in New York City, Squarespace is a beautiful and intuitive website publishing platform that allows anyone to easily create professional blogs, pages, stores, and galleries without touching a line of code. The completely inclusive, all-in-one service provides content management, hosting, domains, social integrations, e-commerce, and all-day/every-day customer support.

Jeremy Schwartz is the Business Development Lead at Squarespace, where he pursues strategic partnerships, affiliate relationships, and distribution opportunities. In addition to his business responsibilities, Jeremy speaks regularly on the topic of how creative professionals can develop effective and affordable online presences. Prior to joining Squarespace, Jeremy practiced in the corporate law group of Davis Polk & Wardwell and was the first Global Legal Fellow at LeapFrog Investments.

Strategy To Know: Screening For Audiences Without An All-Rights Deal
2:30 p.m. to 3:15 p.m. EST

Theatrical distribution is something most independent filmmakers desire. But it's rare, and rarely effective when it does happen. Yvonne Welbon, producer and outreach director of the award-winning documentary "The New Black", shows us how you can achieve top-tier distribution--screening your film on a big screen, with an audience, across the country--without the headaches of pursuing a traditional theatrical release.

Chris Horton joined Sundance Institute in 2011 to launch #ArtistServices, an initiative that further extends the organization’s mission of connecting artists with audiences. Through a series of innovative deals and partnerships, #ArtistServices provides Institute alumni with tools that enhance creative funding and self-distribution opportunities. Deals include an exclusive partnership with Kickstarter, and arrangements that allow filmmakers access to best-in-class terms and digital distribution on outlets such as iTunes, Netflix, Hulu, Amazon and Google Play. Notable projects include Particle Fever, BURN, Upstream Color and Detropia. Over 300 titles have been directly supported by the initiative. Horton was previously the head of acquisitions for FilmBuff, a pioneering New York digital distribution company. Under Horton’s leadership, FilmBuff acquired sales rights to hundreds of feature-length movies including “Exit Through The Gift Shop”. Horton spent nearly nine years working with John Sloss in the FilmBuff/Cinetic/Sloss Eckhouse LawCo family of companies. Horton began his career with Miramax Films, following his graduation from the University of Colorado with degrees in film studies and psychology. He lives in Los Angeles.

Yvonne Welbon has produced and distributed over 20 films including Living With Pride: Ruth [email protected] 100, winner of ten best documentary awards—including the GLAAD Media Award for Outstanding Documentary, and Sisters in Cinema, a documentary on the history of black women feature film directors. Her films have screened on PBS, Starz/Encore, TV-ONE, IFC, Bravo, the Sundance Channel, BET, HBO and in over one hundred film festivals around the world. She recently produced The New Black, an award winning documentary directed by Yoruba Richen that captures the complex intersection between faith, racial justice and LGBT rights. Her current projects are Dena Montague's Paris Rebels which examines the story of black youth participating in the hip hop inspired Zoulou movement in Paris during the 1980s and 90s and Sisters in the Life: A History of Out African American Lesbian Media-making, a web based online community building project that includes a book of essays, a documentary, an archive and a mobile application. Originally from Chicago, Welbon received a B.A. from Vassar College, an M.F.A from the School of the Art Institute of Chicago and a Ph.D. from Northwestern University. She is also a graduate of the American Film Institute's Directing Workshop for Women. Yvonne Welbon is an associate professor in the journalism and media studies department at Bennett College for Women in Greensboro, NC.

Bittorrent And The Art Of The Bundle
3:30 p.m. to 4:15 p.m. EST

BitTorrent  has over 170,000,000+ users worldwide. 10-15% of those users will travel from a BitTorrent Content Bundle and go on to visit the fan or store site for a film. Drafthouse Films' Oscar-Nominated Documentary "The Act of Killing" created chatter when they used BitTorrent Bundles to circumvent the Phillipine censorship and deliver the film for free across the Internet. 3.5 million visits sent 45,000 visits to the iTunes Movies Store where the film was available to buy or rent. Let's talk about that.

Straith Schreder joined BitTorrent in 2012 to develop the organization's publishing platform: working with artists, filmmakers, and fans to design a new storytelling format built for the Internet. BitTorrent Bundle, launched in 2013, is an immersive experience that emphasizes the connection between viewers and creators, a toolkit that allows for sustainable direct-to-fan engagement and distribution, and a social object that increases in value each time it's shared. Recent Bundle projects include Moby's community songbook, downloaded over 8 million times, the world's first 3D printed music video, created by Cut/Copy, and digital object as global testimony, in partnership with the Oscar-nominated filmmakers of The Act of Killing.

“The Producorialist”
4:15 p.m. to 5:00 p.m. EST

Second-Ever Edition! "The Producorialist" begins with the idea of creating a group keynote about the world of independent film and its strange and unexpected relationship to daily life.

James M. Johnston is an award-winning filmmaker from Fort Worth, TX.  He is part of the filmmaking collective known as Sailor Bear where he produced the films PIONEER, AIN'T THEM BODIES SAINTS, PIT STOP, and LISTEN UP PHILIP.  Johnston recently won an Indie Spirit award for his work as an Independent Film Producer. He was a 2011 Creative Producing Fellow at the Sundance Institute and named to Variety's 10 Producer's To Watch list in 2012 with his producing partner Toby Halbrooks.  Johnston is a director in his own right and his short films including KNIFE, RECEIVE BACON, and MERRILY, MERRILY have played to great acclaim at festivals around the world.  Johnston also co-owns two successful vegan restaurants with his wife Amy McNutt called Spiral Diner & Bakery and they are in the process of opening Fort Worth's first art house cinema called The Citizen Theater. Currently Johnston is in development on his feature directorial debut titled SEIZE THE BODY which was workshopped in the Austin Film Society's Artist Intensive Narrative Feature Workshop. His latest work, the short film MELVILLE, will be hitting the festival circuit in 2015.  Twitter @jmjfilm

Toby Halbrooks is a director / producer from Dallas, TX who came to film after touring the world for six years as a member of the rock group The Polyphonic Spree. His short film DIG marks his directorial debut, and premiers at the 2014 Sundance Film Festival. He is a recipient of a 2011 Sundance Creative Producing Fellowship for his work on AIN'T THEM BODIES SAINTS and was just named nominated for The Indie Spirit Piaget Producers Award. He had two films in competition at the 2013 Sundance Film Festival: AIN'T THEM BODIES SAINTS as Producer, and UPSTREAM COLOR as Co-Producer.  He and his partner's David Lowery and James M. Johnston formed a production company, Sailor Bear. Currently Toby is working on the PETE'S DRAGON screenplay with Lowery for Disney.

The Coda
5:00 p.m. EST

When our workshop is all said and done, and the notebooks are filled with data and the minds race with new ideas and deeper questions – we'll recap with this cool-down refresher of highlights and the takeaways that stood out most dramatically.

Joseph Beyer currently works as Director of Digital Initiatives for Sundance Institute, where he managed the development team and launch of the Sundance Institute #ArtistServices Initiative under the direction of Executive Director Keri Putnam and the Board of Trustees. #ArtistServices provides exclusive creative funding, distribution, marketing and theatrical support to 6,000+ Sundance Institute alumni artists. Filmmakers are eligible for innovative universal and pre-negotiated deals to self-distribute their work to top digital retailers - all while retaining and controlling their creative rights and release plans. Beyer led the team that developed the first-ever collaboration with crowd funding leader Kickstarter.com to provide Institute alumni exclusive training and promotional support in creative funding.

On site reception to follow